Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

The Secret of Successful Container Gardening

Container gardens are great, and a lot of people are starting to look at container garden ideas today for convenient ways that they can start one. If you don’t have a lot of space but you want to grow some vegetables, flowers, or plants, you need to check out container gardens and how they can work for you. You’ll be amazed how with the right steps and secrets, you’ll know how to grow a container garden that is flourishing and looks outstanding.

Have Containers that Work for You

The great thing with a container garden is that you can use any sort of container that you want. So, if you want to use a container that is a rubber boot, you can do that, and that draws a lot of people to this style of garden. But, no matter what container you are using, you need to make sure that there is proper drainage. There are a few different ways that you can create drainage, you can do a layer of rocks at the bottom so that there is room to drain where the roots won’t grow, or you can go ahead and put holes in the containers. You also need to make sure that the containers that you are using are going to be big enough, you need to have containers that are big enough for the size of the roots that are going to grow, otherwise the plant will die off or you will stunt the growth.

Have the Correct Soil and Light Conditions for What You’re Growing

The other factor that is really important with what you are growing and your container garden is having the correct soil and lighting conditions. With soil, you will find that you may need to have different soils for different plants, so one container may have a different pH than the other soil that is out there. Also, check the light conditions so that you know if the plants that you are growing have enough light. Different plants need different amounts of light, so it will depend on what you are growing in your container garden and how much light that they need. Generally, it is best to give them light that is less harsh, like morning light instead of afternoon light that can actually burn the leaves or harm the plants. Make sure that you have the right soil and light conditions so that your plants can flourish in it and grow to what you want.

Have a successful container garden with all the tools that you need, there are all kinds of little things that you need to do, but knowing these tips and tricks will make it a lot easier to handle. There are all kinds of little tips and tricks that will give you an extremely easy to grow container garden. See what works the best for you and use these container garden ideas to get a great looking container garden that is going to look amazing and be extremely functional, you’ll love it.

Real Estate Agent Job Description

Real estate agents liaise between home owners and buyers to conduct the sale, purchase or rent of properties. They work for brokers and play a major role in assisting people buy or sell residential, commercial or industrial property. They keep and maintain an up-to-date account of property listing and other relevant housing information to stay abreast with properties available on the real estate market. They subscribe to several listing services to advertise and market properties up for sale. They also contact property and market properties up for sale. They also contact property owners to obtain information regarding a property.

As part of their responsibilities, estate agents present sales and purchase offers to clients for consideration. They advise them on property rates, legal requirements and general market trend. They also interview clients to determine their property preference or specification. Usually, they prepare a list of properties that best match the needs and requirements of clients. They visit and inspect properties in order to establish precise property value. They also proffer recommendations to clients on properties that best suit their budget and preference.

Most estate agents oversee the preparation of closing statements, purchase agreements, representation contracts and other necessary documents required for estate trade. They conduct negotiations between property sellers and buyers to establish price and other terms of sales. They also liaise with pest control operators, home inspectors etc. to ensure the terms and conditions stated in a purchase agreement are met prior to the closing of sales.

In fulfilling their role, real estate agents oversee the closing of property sales, they ensure payment is complete and appropriate documents signed. They maintain contact with clients to offer them real estate services/products and assist with the resolution of issues. They also provide consultation services to clients to recommend strategies for the speedy sale of property. They often conduct training programs for junior/trainee sales agents to enhance their sales skill. This job position requires at least a high school diploma, state license for practice and an aptitude for sales. Qualities needed for the job include persuasion, interpersonal skills and problem-solving skills.

Real Estate Agent Job Description Sample

Given below is a sample of the job description usually handed real estate agents by most employers:

  • Act as liaisons to conduct real estate trade between property buyers and sellers
  • Present sales offers to clients as well as bid on available properties
  • Carry out investigations to determine client credit status and ability to complete payment
  • Inspect properties to appraise its value and estimate the worth on the property market
  • Interact with clients to identify their requirements and proffer recommendations on properties that best suit their budgets
  • Assist home sellers in promoting their buildings on property listing services to attract clients for purchase
  • Prepare and deliver sales pitches to clients in order to secure real estate contract
  • Provide clients with a list of properties available for sale to assist them in making choice selection
  • Conduct price negotiations between property buyers and sellers to ensure a fair bargain for both parties
  • Provide clients with a tour of residential, industrial or commercial properties to showcase and explain property features
  • Carry out investigations to confirm clients have clear property titles
  • Provide appropriate reply to client’s enquiries concerning property appraisals, financing, maintenance etc.
  • Examine property premises to recommend maintenance measure required to improve the face value
  • Assist clients in evaluating mortgage options to obtain the best rate and terms
  • Attend conventions, conferences and seminars to improve existing job knowledge and expand personal network.

If you are a recruiter needing the best real estate agent to hire, you can use the sample job description above in making one for your company, for use in hiring and assigning duties to the successful candidates.

The State Of Paralegal Employment In The United States

In 2004, Paralegal jobs and legal assistant’s jobs amounted to about 224,000 positions in all sectors of the economy of the United States. 84% of these had Paralegal qualifications above both Associate’s and Bachelor’s Degree, with about 10% Paralegals who had higher degrees leaving only about 6% Paralegals who have been trained on the job and working without formal Paralegal education.

As was in the beginning, private law firms controlled the lion share of employing about 70% of all working Paralegals then; today, according to present day employment statistics, this number has fallen as the Paralegal profession continues to expand into deferent fields of human endeavor. Many paralegals and legal assistants these days work for corporate legal departments and various levels of government agencies and None governmental organizations..

The U.S. Department of Justice is the largest employer of Paralegal within the Federal Government, followed by the Social Security Administration and the U.S. Department of the Treasury. State governments and Counties are also increasingly employing Paralegals to help make legal services available to the common man on the street.

More Paralegals are setting up private Paralegal offices in states where the law provides such privileges and work as freelance legal assistants, contracting their services to attorneys or corporate legal departments.

It is hoped that in the nearest future the Paralegal profession would be robust enough to receive country wide approval for Paralegals to practice freely providing legal assistance to all and sundry according to the law. This will be a step in the right direction considering that in the United Kingdom, Solicitors play the same roles as registered legal practitioners.